The Government of the Hong Kong Special Administrative Region
Development Bureau
Professional Geospatial Workshop
Details
Objective
Geospatial data provides businesses with valuable insights into customer behavior, as well as opportunities to optimize supply chain and business operations. This talk will cover the basic concepts of location intelligence. Attendees will learn how to gather and analyze geospatial data to better understand their customers behavior, shopping trends and smarter site selection/planning. Real-world examples of how businesses have successfully leveraged geospatial data and analysis to achieve their goals will also be discussed.
Intended Audience
Parties or individuals interested in spatial data
Activities
1. Professional Geospatial Workshop – Unlocking Business Opportunities with Geospatial Data and Analysis
2. Tour in Geospatial Lab, with showcases and demonstrations (Face-to-face session only)
| Date: |
20 January 2024 at 10:00 – 12:00 |
| Venue: |
Geospatial Lab (Units 915-918, 9/F, Tower 1, Millennium City 1, 388 Kwun Tong Road, Kwun Tong, Kowloon) or online |
| Guest Lecturers: |
|
| Language: |
Cantonese, supplemented by English presentation materials |
Registration Details
- Please register via the registration link
- Quota for face-to-face session: 25 (first-come-first-served)
- Free of charge
- The workshop with hands-on practice will be conducted in face-to-face session. Participants can also join via virtual session as observers
- Successful applicants will be notified individually by phone or email
*Geospatial Lab reserves the right to cancel or reschedule the activity
Introduction of Guest Lecturers
Prof. Paulina Wong
Prof. Paulina Wong is currently the Head of the Science Unit at Lingnan University and Centre Fellow of the Institute of Policy Studies. She is an environmental geographer specializing in urban climate, air/noise pollution, GIS, and environmental health. In recent years, her research has been extended to urban sensing, mobile geospatial technologies, sustainability education and social policy. She is a certified GIS Professional. She also serves on a number of professional associations such as the Council member and Vice-chairman of the Spatial Data Infrastructure Committee of Smart City Consortium, Honorary Secretary of HKGISA and Committee member of HKABAEIMA. She is also the editorial board member and review editor of several quality international journals.
Prof. Wong obtained her BSc and MSc (First Class Honours) from University of Auckland, New Zealand and PhD from HKU.
Ms Belva Tong
Ms. Belva Tong currently serves as an executive committee of HKGISA. She is a graduate of the bachelor’s degree majoring in Urban Studies at the University of Hong Kong. She is enthusiastic about how GIS applications can facilitate the smart city development and make Hong Kong a better place to live. Among several past experiences, she worked as a GIS trainee in the Esri China (HK) Limited, analysing spatial data and exploring the integration of BIM and GIS.
Enquiries
Please contact the Geospatial Lab via 3708 7260, WhatsApp 9187 2916 or email services@csdigeolab.gov.hk
